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Site Marketing
Internet Marketing Research and Strategy:
We start by analyzing your new or existing
web site, your competition, and the
five to ten most-searched keywords
that apply to your website’s
product or service. Based on this
web marketing research, we can recommend
an Internet marketing strategy that
includes “optimization”
of the content on your site. We will
also suggest META Keywords, Description,
and Title for each page’s source
code. This strategic Internet marketing
planning will help your web site
perform better by targeting the right
searchers.
Search Advertising and Cost-Per-Click
(CPC) Internet Marketing
To immediately begin your web site marketing
efforts, we can help you place your
site at the top of relevant search results
within days. Using data from the optimization
research, we provide recommendations
for search term auctions based on position
and cost. A variety of campaigns, from
a reserved to an aggressive Internet
marketing strategy, are suggested, and
you personally decide which keyword(s)
to bid for. Also provided is an estimated
monthly budget required to perform well,
broken down by search term. Training
can be provided to monitor the campaigns,
or we can continue to monitor your keyword
auction while providing regular reports
to monitor your ROI. Contact us to learn
more about our variety of Internet marketing
consulting and management services.
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